Customers real estate photographer’s success is highly dependent on building business relationships with listing agents in their market area. Breaking into real estate photography as well as: real estate photo editing; real estate video editing, virtual staging….takes people skills, photography talent, and awareness of workflow and deadlines. Marketing your services can be a real challenge. Paying attention to your customers help you improve the technique for your images. Beside, you can begin to make an impact in the real estate photography market. You’ve learned and practiced your technique, consider these ideas to have you breaking into the real estate photography market:
1. Make the first photo shoot free.
Seeing is believing. While a real estate agent might understand in the abstract that his or her house listing could be improved by better photos. Many assume that the cost is not worth the investment in professional photography services. Or they think that it will take too long to get photos posted to their listing. Whatever reason for their hesitancy, offering them a free shoot is the fastest way to get them to the crossroads.
2. Serve a lunch for a small office of real estate agents and give a brief presentation.
Like the “first shoot free” technique, this is an opportunity to get the real estate agents to the crossroads–comparing quality real estate photos with mediocre ones. Similarly, serve an affordable lunch to a handful of real estate agents in a local office. Use the opportunity for a slideshow or print sample of your professional photos compared to images in smartphones with no post-processing.
3. Offer your highest package for the price of the lowest package for first-time clients.
Like the “first shoot free” technique, this gives them a reason to see what your services are all about. It also gets your best work in front of them. It may be that your premium photos feature composite techniques with multiple light sources, blue hour photos, or drone work. Whatever your high end work product delivers, this allows them to remember you for this. Besides it still generate some revenue for you
4. Photograph your own house to build up a portfolio.
You have to start somewhere. At your own house, you can make sure to prepare important “before and after” photos that contrast ordinary with more polished images.
Although, it will also allow you to take your time, a luxury that you may not always have when being on location in someone else’s home. We recommend practicing with the same gear that you would take into a real estate location, no more and no less
5. Door to door with the agents
Telephone, direct mail, etc…Bottom line, this type of advertising does not pay, you would be better to go door to door with the agents. However , it is not what we would suggest.
Hone your skills, get your existing clients to rave about your product and build on your skill set….
6. Go to open houses and meet real estate agents.
Networking is important in any business. Real estate agents work in an environment that is transaction-based–particularly with residential real estate. They sign a listing, court a buyer, have a closing and move on. While they may certainly have repeat clients, each is for a new listing. Therefore, contrast this with your dentist, with whom you have a continuous professional relationship over many years. A real estate agent is probably even more dependent on networking than a photographer. Because their professional service is truly intangible
7. Look for high-end listings online with bad photos.
If you see a property that looks like it could be improved, use its online imagery as a starting point. Do the exteriors lack an attractive sky? Do the interiors look too dark or washed out by window light? Could HDR or composite lighting techniques improve the information conveyed to the viewer?
Besides, remember that the MLS, or Multiple Listing Service, is less a single website with listings, and more of a technique for realtors to share information about listings. This sharing is, first and foremost, a way to share fees for shared work.
8. Offer a “post-processing only” package a service.
I’ve had realtors tell me that the two most pressing concerns that keep them from hiring photographers are cost and time. Cost is understandable and tangible. But time is also a critical component of a real estate agent’s profitability. The sooner photos are on the listing website, the sooner the listing will attract possible buyers. Thus, a photographer who can’t get to the property for two weeks might be more costly to the listing than mediocre photographs in a fast market.
9. Expanding Your Real Estate Marketing Services.
Beside Real estate Photo editing, expanding Your Services to Floor Plan Virtual Staging, and Video editing.
These are very common ways to expand a real estate photography business.
Some tablet apps claim to do this with a camera but we’ve found this to be much more difficult and frustrating than it appears. In additional, Matterport is another option but is too expensive for many markets. This is why most real estate photographers making floor plans use a laser measuring device and a sheet of graph paper. They can then have their sketch turned into a 2D or 3D floor plan at a number of services.
10. Using SEO|Search engine optimization
One photographer said that: I do use an SEO and have gone from 75% real estate shoots to 40% real estate shoots and 60% commercial. 99% of my commercial work is coming from people visiting my website. I cycle my photos at least quarterly. Spent $5,000 on original website and will probably change it completely this year. Google also loves reviews, Facebook, Instagram and Twitter constant use, and blogs which I am terrible at. I was averaging $75,000 gross a year and now average $140,000 a year with much less work due to the commercial coming in. I did 80 shoots for one realtor last year and did 5 for a commercial company and they came out at the same gross revenue.
My SEO sends a monthly report that shows me where people are coming from, how long they stay on certain pages and the bounce rate. Also which devices are used to find me. She gives me good ideas for continuing to get more work monthly.
11. Other than website optimization
Of course, it is very important to be on google local. Complete that google plus page and that’s most of the work. If you only do real estate photography it’s easy. When you do media or other types of photography, it gets challenging. Most will recommend a micro site to help separate your services if you offer more than just one but that’s a lot of websites to create sometimes